Sunday, 1 May 2016

My Double Page Spread Article 1/5/16

Having a difficult childhood growing up on the streets of Newcastle, Clayton was inspired by his haunting past to produce music representative of his youth. Being given the opportunity to DJ at local clubs with thanks to family relations, Clayton decided to take that one extra step and look for a record label. He began by putting his music mixes on Youtube and within a matter of days, he had became the next musical sensation. 

With almost 10 years of DJ experience, Clayton James has taken his house and garage music expertise to another dimension with an album that will rival the likes of Messrs Guetta and Garrix. Now he talks to Native about his journey to fame and his hopes for the future. 

Do you think your childhood has helped you to grow as a person and become the talented DJ you are today?
“Yes definitely, I’m a much stronger person now and have learned not to expect the best in life so now that I'm receiving all this fame, I just cant believe it, I am so lucky!”

Have you always had an ear of music?
“I have, ever since I was little. I'm not the best of singers but I am good at keeping rhythm and as a DJ I pride myself on creating music mixes that have a unique beat and just make people want to dance.”

Did you enjoy creating your new album, Semi-Detached?
“Yes, I absolutely loved it. I have to say that one of my favourite parts was thinking of names for the songs and of course the album title. I've always loved puns so having ‘Semi-Detached’ plays on the idea of both ‘House music’ and the fact that I still find my life so surreal and I haven’t yet adjusted to the fame.”

Why did you choose to focus on house music as a DJ?
“House music has always been my passion, ever since I heard it I just couldn't get enough of it. It is just so different and the funky beat and drops are my favourite.”

Who gave you your inspiration and is there anyone you look up to?
“I have always been a fan of Craig David as cheesy as it sounds but he has  inspired me since I was a little boy after seeing him live. I also have so much love for 99 Souls. I look up to my friends, family and fans because without them I wouldn't be able to inspire through people with my music.”

Where do you see yourself in 5 years?
“I’d like to think that the only way is up. I want to continue to push myself and create new music and hopefully bring more albums out along the way. I would also like to  tour the UK because that has always been my dream.”

What advice would you give to youngsters hoping to start a DJ career?
“Just don’t give up. Continue to improve yourself as both a person and a DJ because ultimately it is your image and personality as well as your music that will take you all the way”

Progress of Final Cut Double Page Spread 1/5/16

The image below shows the adaptations I have made to my double page spread once I had received all of my feedback. As you can see I have strengthened the brand identity by carrying through the colour scheme and arrow designs. At my feedback stage, my  target audience enjoyed the title of the story and the layout so therefore I have decided to keep it the same.

 I have introduced drop capitals as they were a popular convention in many magazines I had analysed- 'CJ' standing for Clayton James looks effective as the letters look like a reflection of one another.  I have changed the fonts so that my brand identity is continued from the front cover as I initially didn't include the 'Native Alien' font on this page. Overall, I am extremely happy with the progress I have made.