Tuesday, 12 April 2016

Target Audience Questionnaires 12/4/16

Once I had asked for my teachers and classmates for their feedback, I took on board some of their improvement ideas and decided to create a questionnaire asking my target audience what they thought I should do next. I asked 20 people in total of both ages and genders and these were my results:
As there was a lot of comments about the photography in my feedback, I asked my target audience if they thought it needed improving. As 15 people thought it could be improved, I am going to take this on board and take a series of new images focusing on quality, relevance and mise-en-scene.


At the moment my magazine doesn't have a colour scheme and is mainly monochrome throughout with splashes of colour from the images. I got lots of negative comments about this when I asked for feedback so I  decided to ask my target audience what colour schemes they liked best. Red, yellow and black is a very conventional colour scheme for magazines, particularly NME so I was pleased when my target audience chose orange, green and black. I think this will make my magazine unique as they aren't primary colours so should look original and effective.
 I am very pleased with the results I got for this question. The fact that half of the people I questioned would definitely buy my magazine at this current state is a very positive outcome. I will ensure that my updated magazine is even more effective and attractive to encourage more people to buy it. 



As you can see, my target audience believed my contents page needs the most improvement. I shall definitely take this on board as there was a lot of negative comments about it from my peer and teacher feedback as well. I will focus on making the page less cluttered, improving the photos and playing around with sizing.

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