My initial idea was to create a 'house' music magazine as this style of music is extremely popular at the moment due to club culture and DJ domination in the latest charts. Additionally, I enjoy this type of music so believe it would be a lot easier to create a magazine inspired by a genre I find pleasing and entertaining. Furthermore, there isn't a specific gender attached to this style of music so both sexes would enjoy reading my magazine.
When I asked those within my target age range what their opinion was on a 'house' music magazine they suggested I also include 'garage' music as the two genres link together quite nicely. This idea would also expand the number of readers interested in my magazine as there would be coverage on both styles of music. After concluding on a both a 'house' and 'garage' style music magazine, I began to think of a name. Here were my options:
NATIVE
EGO
OCTAVE
ALIEN
RAVE
After questioning many on which name they liked most, the final consensus was that 'Native' would be most suited. I believe it is very striking and immediately draws your attention as well as creating a sense of intrigue. My research really helped me to come to a decision as to what would be popular for young, active and music obsessed people. Here are the end results:
Magazine name: NATIVE
Genre: House and Garage music
Target Age: Younger generation (ages 16-25)
Target Gender: Both males and females
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