Sunday, 14 February 2016

1st Magazine Cover Analysis: NME 14/2/16

This front cover is for the British music journalism magazine NME (New musical Express) which has been published since 1949.  It is mainly associated with indie, rock and alternative music genres.The target market for this magazine is generally based around 16-25 year olds.



The main image is a mid-shot of British indie rock band Foals centred by lead singer and guitarist Yannis Philippakis. This particular music genre is strengthened by the masculine styling and facial expressions of the band. They look rather serious and determined and by looking right into the camera lens they somewhat intimidate the reader. The positioning of the image adds to the rock feel as the bare bones at the front of the image create a strong reference to lifelessness and being stripped back to reality.

They are represented as an original and edgy group who don't follow the social norm. They are proud to be different and take a modern spin on music which is highlighted through the text, 'To make this record, things had to be killed...' which suggests they achieve a sense of power through their ability to create unique music. 


The banner (NME) is quite plain however the bold font and colour attracts our attention. Additionally, the colour red can symbolise danger and accentuates the genre of rock. The name 'Foals' being clear, in a different font and a contrasting colour means that no separate title is needed for the band. The main colour theme for the front cover is white, red, black and yellow. All of these colours stand out individually and suit the font they have been selected to colour. 

With regards to layout, there are also two smaller images in the top right hand corner which help to frame the main image. The smaller images are bright but still don't distract too much attention away from the focal picture. The use of circular text boxes creates a less harsh impression as the lack of sharp and angular edges would perhaps attract too much attention to the less important text.

For my magazine I want to include an image that has connotations of strength and masculinity just like the one used here. This will suit my genre and reflect macho vibes which I desire to produce. Although I will be having an individual on the front as opposed to a band, I still want this to be achieved. The model on the front must also follow the conventions of this genre of music so I shall find someone who is both attractive and suits the 'garage/house' style. The colour scheme will also be very appealing like the one NME has used and the fonts I use must suit the genre as this will make the cover visually enticing. 


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