After analysing the front cover of a Vibe magazine in my cover research process, it is visible that this particular music magazine has created a specific brand identity that they have opted to use throughout the entirety of the magazine. It is clear to see numerous conventions that this contents page follows that are a both a necessity to all contents pages but also to the company in general. Although this specific magazine was published in 2008, it still conforms to modern day techniques and has a range of informative and stylish features.
In general, every contents page created by Vibe follows a very similar style- with the use of a single large image, minimal text and the letter 'V' in the background. In this case, there is no particular colour scheme although the colour maroon is very prominent as it is the background colour and there is two different shades used. This page could be considered as unique as unlike the contents pages from 'Q' and 'NME', there isn't a house colour that is used throughout the magazine. On the other hand, it is extremely stylistic and immediately draws your attention, making you want to read on.
The main image is definitely the main feature on this particular contents page due to the size and styling of the shot. Additionally, the image reveals the genre of the magazine as the use of gold chains and jewellery worn by the artist connote the wealth and lifestyle those in the hip hop music industry. By styling the rapper in no clothes except for a hat, all our attention is drawn to the bling that the artist models. It could be said that the target audience would therefore be the younger generation as the image may not appeal to the older generation due to the particularly aggressive body language and lack of costume.
The title showing ‘contents’ is in a very simple, white font. It is large and bold which makes it very visible to readers and stands out on the page. The colour white is most visible on darker colours making it very effective. Moreover, the letter 'V' on the background brands the magazine name “Vibe” and has been done to show the importance of the magazine and make it recognisable throughout the entire magazine. The name of the magazine is also printed again in the top right corner of the page in the same font that is used on the cover- further strengthening the identity of the brand.
The camera angle suggests the rapper is very powerful in the music industry and the fact that he is grabbing and pulling his jewellery with his gold teeth gives us an idea of his personality- perhaps through his music and lyrics. The image only covers a small part of the title (contents) definitely making it the main focus on this page. With regards to the layout of this contents page, I feel like it is presented very well but lacks structure. The writing to the left of the page looks rather random and doesn't suit the image and the lack of page numbers prevent the reader from locating their desired story easily.
For my own contents page, I would like to follow some of the conventions this one follows. Firstly, I would like to include a very striking title (contents) as this immediately draws attention and stands out on the page. Additionally, I will include particular features like those used here to help create a brand identity as I believe this is very effective and will help my magazine be recognisable. Finally, I will make sure to date the issue as this is a very common convention used on all contents pages and will add to the branding side of my magazine.
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