Vibe is an American music and entertainment magazine which was founded in 1993. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers. The magazine's target demographic is predominantly young, urban followers of hip-hop culture.
The main image is a mid-shot of popular Canadian rapper, singer, songwriter, record producer and actor Drake who takes up almost all of the page. He has a very moody and serious facial expression which gives the magazine a masculine and edgy vibe. Additionally, by looking straight ahead his eyes will focus on the reader - encouraging them to buy the magazine. He is positioned directly in the centre of the cover and has a slight head tilt towards the left of the page which gives a more laid-back impression.
Drake is represented as a very cool and dapper artist through his powerful stance, focused expression and the clever use of styling. Moreover, the headline 'Hip-Hop's New Religion' suggests he is a very influential and renowned character in the Hip Hop industry and is worthy of having an empire of followers and fans. He comes across as an extremely confident man through the word 'UNSTOPPABLE' written on his t-shirt, this suggests he knows his powerful position in the music business and isn't afraid to show it.
The banner (Vibe) is very bold and draws your attention immediately due to its striking non-serif font and bright white colouring against the dark background. Although some of the writing is being covered by Drake's head, it is still clear as to what it says as this font is recognisable and stands out on the page. The main colour theme is yellow, black and white. These colours are very eye-catching and have been cleverly chosen to compliment one another. The background colour is black and specific pieces of text are highlighted in either yellow or white, some information is displayed in a yellow box with the writing being visible against the black colour behind it.
With regards to lay out, the cover is very visually satisfying as the minimal text and bold image suit the genre of the magazine. Drake is the focal point of the cover so by bordering his head with text our attention is drawn to him. By sectioning parts of the text with colour and boxes, we also focus on the most important stories such as the word 'Exclusive' in a bold yellow text box. Not much of the text overlaps Drake in order to retain the most attention on the his face, however a few words cover his shoulders.
For my music magazine, I wish to incorporate some of the conventions this cover follows. Firstly, I want a minimalistic colour scheme as I believe this looks extremely effective and well suited to the genre. I will also consider positioning my cover artist directly in the centre of the page but may have them looking away from the camera as I believe this is a more chilled and laid-back approach and that is what I am trying to achieve. Finally, sectioning of the text is very pleasing to the eye so I shall therefore try and achieve this effect with my own magazine.
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